Cybernetics
Norbert Wiener makes feedback a science: systems that steer themselves.
N. Wiener, Cybernetics: Or Control and Communication in the Animal and the Machine (MIT Press, 1948).Regeneration did not begin as a market. It began as a way of seeing — living systems as wholes, and every place as something already becoming — and over eight decades that way of seeing grew into a practice that adds capacity to the places it touches.
Norbert Wiener makes feedback a science: systems that steer themselves.
N. Wiener, Cybernetics: Or Control and Communication in the Animal and the Machine (MIT Press, 1948).Ludwig von Bertalanffy describes living things as open systems, understood only as wholes.
L. von Bertalanffy, General System Theory: Foundations, Development, Applications (George Braziller, 1968).Gregory Bateson names the gap between how nature works and how people think.
G. Bateson, Steps to an Ecology of Mind (Chandler, 1972).Written for the Club of Rome, it models the planet as one interacting system.
D. H. Meadows, D. L. Meadows, J. Randers & W. W. Behrens III, The Limits to Growth (Universe Books, 1972).Bill Mollison and David Holmgren design farming as an ecosystem.
B. Mollison & D. Holmgren, Permaculture One (Transworld, 1978).The Brundtland Commission defines sustainable development: doing less harm.
World Commission on Environment and Development, Our Common Future (Oxford University Press, 1987).John Tillman Lyle gives regenerative design its name.
J. T. Lyle, Regenerative Design for Sustainable Development (Wiley, 1994).Bill Reed begins co-chairing the committee that shaped green building, through 2003.
Omega Institute, “Bill Reed” (faculty profile).A new starting point: work from the potential of a place, not its problems, beginning with its Story of Place.
Green Building Council of Australia, “Bill Reed on the power of place” (April 28, 2022).Robert Costanza and colleagues publish the first global estimate of what nature provides.
R. Costanza et al., “The value of the world’s ecosystem services and natural capital,” Nature 387 (1997), 253–260.Bill Reed sets out the trajectory from doing less harm to adding capacity.
B. Reed, Building Research & Information 35(6) (2007), 674–680.Donella Meadows brings the discipline to every reader.
D. H. Meadows, Thinking in Systems: A Primer (Chelsea Green, 2008).John Fullerton carries the same living-system patterns into the economy.
J. Fullerton, Regenerative Capitalism (Capital Institute, 2015).Pamela Mang, Ben Haggard and Regenesis set the practice down as a method.
P. Mang, B. Haggard & Regenesis, Regenerative Development and Design (Wiley, 2016).The United Nations adopts SEEA Ecosystem Accounting, so living systems can enter national accounts.
United Nations et al., System of Environmental-Economic Accounting — Ecosystem Accounting (2021).The TNFD publishes its recommendations, and nature enters the balance-sheet conversation.
Taskforce on Nature-related Financial Disclosures, Recommendations of the TNFD (September 2023).The practice had the way of seeing, the method and the argument. What it lacked was a financial architecture to carry it: a standard for what counts, a record anyone can re-perform, and a vehicle for capital. That is the work we took on — Regenerative Development Corp, the Planetary Regenerative Trust, The Place Fund, and VLAS.
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